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Preservation Alliance for Greater Philadelphia: African-American Historic Sites

Interpretive Plan, 2009

We worked with a group of 20th-century African-American heritage sites in Philadelphia to produce a plan for collaborative interpretive programming, audience outreach, and marketing. With the sites' representatives, we traveled to and evaluated best practices at comparable sites in New York City, and facilitated a series of interpretive and marketing planning workshops. For this project we worked with the sites' staff/volunteers, Preservation Alliance staff, and Karma Agency (marketing communications firm).
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We provided:
  • Interpretive planning
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