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Pennsylvania Historical & Museum Commission, Harrisburg: Pennsylvania Military Museum (Boalsburg, PA)

Focus group research for new exhibits, 2015

In preparation for a redesign of the permanent exhibits, we conducted a series of focus groups for the Pennsylvania Military Museum in Boalsburg, PA. The groups were arranged to receive feedback from longtime museum supporters, teachers who bring their classes, parents who attend with their children, and people who had not toured the museum’s exhibits. The final report suggested topics and techniques for new exhibition development.
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We provided:
  • Goal setting
  • Focus group recruitment
  • Focus group moderation
  • Report writing 
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